TireTutor Launches MarketingTutor.ai(TM): A Self-Serve AI Marketing Platform That Empowers Dealers to Run SEM in Just a Few Clicks

TireTutor Launches MarketingTutor.ai^(TM): A Self-Serve AI Marketing Platform That Empowers Dealers to Run SEM in Just a Few Clicks

Boston, MA — January 28, 2026 — TireTutor, the industry's first AI-native shop management system today announced the release of MarketingTutor.ai. This first-of-its-kind AI-powered marketing platform is embedded within the TireTutor.ai Shop Management System^(TM) and enables independent tire dealers to easily activate and manage Google Search and Shopping campaigns directly within the TireTutor.ai platform.

Designed for simplicity and performance, MarketingTutor.ai allows dealers to launch and optimize advertising campaigns in just a few clicks. By connecting directly to the Google Ads API, the platform continuously passes real-time conversion data between a dealer’s TireTutor-powered eCommerce and Google Ads account, and automatically optimizes for the highest return on ad spend (ROAS) using machine learning.

“Our mission has always been to level the playing field for independent tire dealers,” said Jason Abrahams, CEO of TireTutor. “With MarketingTutor.ai, we’re giving dealers AI-driven marketing capabilities without complexity or unnecessary cost. This product puts the power of digital advertising directly in the hands of our dealers, helping them drive more leads and sales on their own terms.”

Smarter Marketing, Full Control

With MarketingTutor.ai, dealers can:

• Launch Google Ads in minutes directly from their TireTutor dashboard.
  
  
• Set their own daily budgets and campaign goals using intuitive self-serve controls.
  
  
• Choose campaign objectives like tire sales, service leads, or online transactions.
  
  
• Adjust campaigns anytime, with total budget flexibility and no need to wait on someone else.
  
  

The platform’s machine learning engine ensures that every advertising dollar works harder by continuously optimizing campaigns based on real sales performance, not just clicks or impressions.

“With MarketingTutor.ai, we’ve applied the same machine learning techniques I developed at CarGurus to solve one of the biggest challenges independent tire dealers face: getting the right customers to their website without wasting ad spend,” said Ivan Ceraj, Head of Platform at TireTutor and a former co-founder of the CarGurus Data Science group. “The result is an automated Google advertising system that continuously learns, optimizes, and delivers real, measurable traffic while keeping dealers fully in control of their budgets.”

About TireTutor

TireTutor is a pioneering technology company dedicated to developing advanced AI-powered solutions for the tire industry. Founded by a former tire dealer and led by a team of former CarGurus employees, the company’s platform connects digital retail to in-store operations and includes a modern POS with integrated tire ordering and online scheduling, websites optimized for agentic search with service forms and e-commerce tire catalogs, B2B wholesale ordering software with real-time inventory, and AI-powered advertising. TireTutor’s products are designed to support independent businesses, optimize their supply chain, improve their online presence, and sell more tires and service.

If you’re a dealer in the TireTutor network, you can request MarketingTutor.ai by visiting www.tiretutor.com/marketingtutorai.

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